Digital Media at Kenmare VEC
I am studying digital Media on Thursday mornings at Kenmare VEC. I hope to learn to promote a business online and increase traffic to my Facebook and Instagram pages and increase my online visibility. I also hope to increase my understanding of Digital media in everyday life and observe how others, in the creative fields in particular, use it to their advantage.
Digital Media is a rapidly evolving aspect of most peoples daily life now through the medium of smartphones, tablets and PC's, Self Service Checkouts, online shopping, security scanners, group sms messaging, database managment systems and contactless payment are ubiquitous aspects of modern life. This growth in digital media has created commercial opportunities for businesses to market their products and services to individuals in a targeted manner. Social media, instant messaging, online blogs, video chat and live streaming allow individuals as people to connect with each other and as consumers to access services, goods and information.
Organisations now have access to a global audience of consumers twenty four hours a day, seven days a week. Collecting data on consumers needs, interests and wants allows organisations to provide improved customer services and advertise and market their product in a more targeted way and become more competitive. For example, candy apple red guitars are a local business with both a shop front in the town of kenmare and sell internationally via their website. https://candyappleredguitars.com/
Another local example or a digital media organisation is Dream Ireland
and Kenmare.ie an organisation which markets kenmare events and business to promote the local area to visitors https://www.kenmare.ie/
Many social media platforms have responded to the surge in businesses use of their platforms to promote their goods and services by creating tailored pages especially for businesses as distinct from the layout of personal pages. They have also capitalized on this surge in digital marketing by requiring sponsored posts and videos which businesses must pay for before their followers or new potential followers can access them. The rise in Digital Media has transformed the marketing landscape for business in the modern age and it has opened up worlds of possibilities for businesses and artists to promote their work.
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